• Contributed to the creation of itemLabel’s unique brand voice, ensuring it was consistently reflected across social media platforms. Focused on crafting messaging that resonated with our target audience and helped establish a memorable identity that differentiated the brand in a crowded market.
• Spearheaded the creation of content and product strategies that directly aligned with the brand's creative vision. Developed original, fan-focused products and media that increased both fan engagement and revenue, all while staying true to the brand's identity.
• Played a central role in cultivating and maintaining a loyal, engaged online fan community. Utilized social media platforms to foster meaningful connections and interactions, ensuring that fans felt heard and valued, which strengthened long-term brand loyalty.
• Worked closely with multiple internal teams including design, marketing, and production and external partners to ensure all content, campaigns, and product releases were seamlessly aligned with the brand’s overarching goals and creative direction.
• Balanced fan service with business objectives by designing experiences and products that appealed to the community while also driving brand expansion. Focused on creating opportunities for monetization without compromising the authenticity of the fan experience.
• We're workin' on it!
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