itemLabel
Long Form Video
Short Form Video
• Contributed to the creation of ItemLabel’s unique brand voice, ensuring it was consistently reflected across social media platforms. Focused on crafting messaging that resonated with our target audience and helped establish a memorable identity that differentiated the brand in a crowded market.
• Spearheaded the creation of content and product strategies that directly aligned with the brand's creative vision. Developed original, fan-focused products and media that increased both fan engagement and revenue, all while staying true to the brand's identity.
• Played a central role in cultivating and maintaining a loyal, engaged online fan community. Utilized social media platforms to foster meaningful connections and interactions, ensuring that fans felt heard and valued, which strengthened long-term brand loyalty.
• Worked closely with internal teams including design, marketing, and production, as well as external partners to ensure all content, campaigns, and product releases were seamlessly aligned with the brand’s overarching goals and creative direction.
• Grew Youtube and Tiktok audiences to 100k+ each, Instagram to 50k+, Twitter to 35k+, and Discord to 25k+, translating fan engagement into actionable insights for strategy refinement.
• Balanced fan service with business objectives by designing experiences and products that appealed to the community while also driving brand expansion. Focused on creating opportunities for monetization without compromising the authenticity of the fan experience.
• Coordinated with internal and external partners to ensure creative standards, consistency, and alignment with the brand vision.
• Led daily content planning and execution, including character spotlights, product showcases, and community-driven posts, fueling audience growth and retention.
• Produced multimedia content including photos, videos, GIFs, and short-form clips, optimized for each platform while maintaining a consistent brand tone.
• Supported marketing initiatives by translating social insights into campaigns, product launches, and creative content that enhanced visibility and fan loyalty.
• Owned full social and content strategy from ideation to execution, establishing a sustainable framework for community-driven storytelling and long-term brand growth.
In this role, I combined creative vision, strategic planning, and community engagement to build ItemLabel’s identity from scratch. By unifying content, products, campaigns, and fan interactions under a consistent brand voice, I drove measurable audience growth, strengthened brand presence across multiple platforms, and established a scalable framework for storytelling, engagement, and brand expansion.