• Cultivated strong client relationships, generating $80K in project revenue and $500K+ from 10+ ongoing retainers.
• Managed and optimized social media campaigns across Facebook, Instagram, Twitter, and LinkedIn for national and regional brands, including O Cedar and Coldwater Creek.
• Oversaw multiple WordPress websites, improving content performance, engagement, and usability.
• Led strategic campaign evaluation, performance reporting, and analytics for financial sector clients such as Ally Bank, TD Bank, Citi, and Smartsheet.
• Developed actionable insights from analytics to enhance engagement, ROI, and overall campaign effectiveness.
• Collaborated cross-functionally with teams to ensure consistent social media strategies and optimization for client success.
• Supported content planning, creation, and performance reviews to align with client goals and growth objectives.
During my time as a Digital Accounts Associate, I partnered closely with clients to grow their online presence and drive measurable results. By managing social media, optimizing websites, and analyzing campaign performance, I turned data into actionable insights. Collaborating with internal teams and clients, I ensured strategies were effective, campaigns were optimized, and results aligned with client objectives.
